There is usually at least one occasion during the interview in which you are provided the opportunity to “close the sale.” In other words, you have at least one chance to convince the Interviewer that you are a great fit for the position.
That opportunity is served to you on a silver platter with the question,
“Why?”
The question may be expressed:
The secret, then, to closing the interview and getting the job is accurately, effectively and passionately answering the Interviewer’s question, “Why?” Don’t wait until the interview though to try to pull this answer together. Instead, devise written answers to the following questions at least 24 hours before your interview:
After you have considered these questions, drafted your answers and sat with them for a while, then practice answering the various versions of the “Why?” question. The most impactful answers will contain passion for what the organization is doing in the bigger picture, excitement for the strengths that you will be engaging in the position, a connection between your unique skills, experience, etc. and the employer’s problem they’re trying to solve and an eager expression of genuinely wanting that position with that organization.
The question, “Why?” presents you with the best opportunity to CLOSE the interview and get the offer, assuming that you are truly a great fit. This is your moment to show the Interviewer how great a fit you are for just what they’re needing and your enthusiasm for the organization and the position. This is your moment to shine.